Zero to 3,352 Orders: A Full-Funnel Amazon Launch That Compounded Fast

Conducted deep market analysis using Helium 10 and Jungle Scout. Identified the top 20 competitors, mapped their keyword portfolios, reviewed 500+ customer reviews to extract core buying triggers and objections, and defined the product's positioning angle based on gaps in the market.

Built the listing from scratch. Keyword-rich title structured for both search relevance and readability. Benefit-first bullet points addressing the top 5 buyer objections identified in research. Backend search terms filled to 250 bytes with high-volume, relevant terms. Browse node and product type attributes set correctly from day one to avoid suppression.

Directed a full creative brief for the main image, lifestyle shots, and infographic images. Produced A+ Content with a brand story module, feature comparison chart, and lifestyle imagery. All creative engineered specifically for Amazon's visual environment — not repurposed from other channels.

Launched with a structured 3-campaign architecture: Auto (discovery), Broad (research), and Exact (scale). Set conservative bids in week 1 to gather clean data, then expanded budgets on converting search terms from week 3 onwards. Introduced Sponsored Brands in week 6 once organic rank had stabilized on primary keywords.

Enrolled in Amazon Vine for initial review generation. Monitored keyword rank weekly and adjusted PPC bids to maintain Top of Search visibility on the 5 highest-priority keywords during the critical first 60 days.